Information and Collective Use
We collect Personal Information during the online checkout process and at several different points on the Liquid Gold site, such as our email opt-in, so that we can properly fulfill your orders and we can send you newsletters and other content that you may request. We also collect Personal Information so that we can identify general shopping and navigation patterns so we might better understand how to improve your experience with the Liquid Gold site. We also use this information to screen for potential risk or fraud. Liquid Gold is the sole owner of all the information collected from the Liquid Gold site. We will not sell, share, or rent any information to others in ways different from what is disclosed in this statement.
You may opt-out of receiving future mailings; Instructions are contained within each e-mail sent. See also the Opt-out section below.
We may share aggregate demographic information with our partners and advertisers. This is not linked to any Personal Information that can identify any individual person. We use outside companies to ship orders, and a credit card processing company to bill you for goods ordered online. These companies may receive Personal Information to help us process your order. These companies will not retain, share, store or use Personal Information for any secondary purposes.
We will never rent, sell or exchange any e-mail address we receive. By signing up at the Liquid Gold Site, you will not be sent advertising or messaging from any other company, regardless of their association with Liquid Gold. We work with a third-party e-mail provider that adheres to contractual standards and policies and we only send e-mail to those who have requested it. Liquid Gold provides a permanent “unsubscribe” link with each e-mail sent. See Opt-Out section below. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order or legal process served on our Web Site.