Privacy Policy

Liquid Gold is committed to protecting your personal privacy. We have created our Privacy Policy in order to outline the type of information that is collected when using our site or shopping online with Liquid Gold, how we protect it and how you can elect to change your information. The following statement discloses our information gathering and dissemination practices for our Web site: www/
The Liquid Gold site contains links to third-party Web sites. Liquid Gold is not responsible for the privacy practices or the content of such Web sites. We encourage our users to be aware when they leave the Liquid Gold Site and to read the privacy statements of each and every web site that collects personally identifiable information. This Privacy Policy applies solely to information collected by the Liquid Goldsite.
Information and Collective Use
As used in this Privacy Policy, Personal Information means personally identifiable information such as your name, street address, e-mail address, telephone number, billing address, and credit card information. Personal Information also includes your browser type, domain name, IP address, and how you maneuvered through the Liquid Gold Site.
We collect Personal Information during the online checkout process and at several different points on the Liquid Gold site, such as our email opt-in, so that we can properly fulfill your orders and we can send you newsletters and other content that you may request. We also collect Personal Information so that we can identify general shopping and navigation patterns so we might better understand how to improve your experience with the Liquid Gold site. We also use this information to screen for potential risk or fraud. Liquid Gold is the sole owner of all the information collected from the Liquid Gold site. We will not sell, share, or rent any information to others in ways different from what is disclosed in this statement.
By using the Liquid Gold site you signify that you agree with the terms of our current Privacy Policy as posted. If you do not agree with any term in this Policy, please do not provide any Personal Information on this site. If you do not provide Personal Information on this site you may not be able to do certain things, like access particular areas of the site, request coupons or samples, or send us e-mail. 
Various Registrations
In order to receive certain updates or use certain features of the Liquid Gold site, you may be asked to first complete a registration form. During registration, you are asked to give your contact information (such as name, mailing address and e-mail address). This information is used to contact you about the services on the Liquid Gold Site in which you have expressed interest, such as our Newsletter and/or product coupons. We may also ask for preferences about the type of information you would like to receive to aid us in the tailoring of our newsletters. This information is not shared with other organizations. Liquid Gold operates contact lists to reach its members who request such information. Such services are run both by Liquid Gold and contracted vendors. These e-mail addresses, whether housed on Liquid Gold servers or those of our third-party contractor, are never shared with any other organization except as disclosed in this Privacy Policy.
You may opt-out of receiving future mailings; Instructions are contained within each e-mail sent. See also the Opt-out section below.
We may share aggregate demographic information with our partners and advertisers. This is not linked to any Personal Information that can identify any individual person. We use outside companies to ship orders, and a credit card processing company to bill you for goods ordered online. These companies may receive Personal Information to help us process your order. These companies will not retain, share, store or use Personal Information for any secondary purposes.
We will never rent, sell or exchange any e-mail address we receive. By signing up at the Liquid Gold Site, you will not be sent advertising or messaging from any other company, regardless of their association with Liquid Gold. We work with a third-party e-mail provider that adheres to contractual standards and policies and we only send e-mail to those who have requested it. Liquid Gold provides a permanent “unsubscribe” link with each e-mail sent. See Opt-Out section below. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:  We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  You can also opt-out of Google Analytics here:
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order or legal process served on our Web Site.


 Correcting/Updating Personal Information
If your Personal Information changes (such as your zip code), or if you no longer desire our service, we will endeavor to provide a way to correct, update or remove that user’s personal data provided to us. This can be done by managing your account on the Liquid Gold Site.
Notification of changes
If we decide to change our privacy policy, we will post those changes here so you are always aware of what information we collect, how we use it, and under circumstances, if any, we disclose it. We will use Personal Information in accordance with the privacy policy under which such Personal Information was collected.